Bloomberg UK
Bloomberg News
Improved organisation on our site helps our almost 750,000 subscribers move beyond basic news articles to interact with videos, graphics, podcasts, newsletters and Opinion.
Rachel Reeves’ historic budget in October was a key moment for our website to showcase the best of Bloomberg UK’s coverage.
Users could read the top story from our political team, watch the key moments on the homepage, catch up on market reaction in our live blog or join a live audio Q and A where subscriber questions were answered by our reporters. And if you still wanted more the day after, you could hear about the personal finance implications with a newsletter or podcast recorded live at our London HQ.
Our redesign also gives us the ability to tell data-driven stories — a Bloomberg speciality — in more creative and compelling ways. Over the past 12 months, Bloomberg produced a series of investigative features on Britain's property market, not just breaking news but providing exclusive insights to readers on issues like dysfunction in the planning system. Our report "UK's Housing Crisis Needs a London-Sized City to Fix It" evolved from dry data on new-home completion rates into something much more engaging to readers.
Interactive maps and graphics allowed people across the country to see how their area compared, while our reporters spoke to ordinary people caught up in the issue and used archive images and new vibrant photographs to tell the story.
Bloomberg is also uniquely positioned to offer world-beating coverage of issues where global finance and UK public interest collide. For example, the future of our high streets — a story told through an eight-minute mini-documentary hosted on our site.
Adding to all that, we've harnessed our global reporting teams to offer our UK homepage visitors unbeatable coverage of stories like the cost of rebuilding Gaza or the links between Jeffrey Epstein and a top UK financier.