The Mirror
The Mirror
Whether in print, online or through its social media channels the Mirror stands out from the field for its fusion of hard news, investigations, showbiz and features - all underpinned by the title’s strong editorial values.
Few titles are better at covering big set piece events whether it was the Olympics, the Euros or the general election.
The Mirror was the only national title to report that Rishi Sunak had cut short his visit to France for the D-Day commemorations - a decision that dominated the early stages of the election campaign and contributed to the Conservatives’s eventual defeat.
The Mirror’s election coverage also saw the title breaking new ground with its daily Facebook show hosted by Kevin Maguire, its new Division Bell podcast, curated election newsletters and innovative TikToks hosted by political correspondent Sophie Huskisson.
The Mirror’s political TikToks gained 26million views during the election period.
Campaigns remain at the heart of the Mirror.
Following victories for our campaign demanding a halt to railway ticket office closures and for our campaign calling for action for dangerous dogs, the Mirror is now campaigning to improve NHS dentistry.
We also launched our Justice for Our Daughters campaign demanding that killers who commit homicides in the home receive the same minimum sentence as other murderers.
In the best traditions of tabloid journalism, the Mirror prides itself on covering serious issues of concern to our readers in an accessible and intelligible way.
No more was this the case than Showbiz Editor Tom Byrant’s ground-breaking Men In Mind series in which he talks to male celebrities about their mental health. Tom’s interviews and podcasts have been praised by mental health charities for their tone and the way they raised awareness of the issue.
The Mirror’s strong commitment to give a voice to the voiceless and to challenge prejudice also saw the launch of People Move, a project telling the stories of refugees to Britain. The project was overseen by Ros Wynne-Jones whose Real Britain column continues to shine a light on the real life consequences of injustice, discrimination and deprivation. Wynne-Jones also oversaw the multimedia election project ‘If Year 9 were in Number 10’ which gave a voice to working class young people born in 2010 – the equivalent of Thatcher’s Children – who had only ever known Tory rule. The Mirror’s unrivalled roster of columnists also includes Brian Reade, Darren Lewis and Paul Routledge, who continues to entertain and sometimes infuriate readers at the age of 80.
Scoops remain the lifeblood of this industry and the Mirror delivered them by the bucket load whether it was the interview with the young man whose relationship with Huw Edwards led to the BBC presenter’s downfall, Coronation Street legend revealing she was living with dementia or revealing that former Home Secretary James Cleverley had joked about date rape drugs just hours after announcing a crackdown on spiking. The Mirror also continued its long tradition of investigative reporting. These included a landmark investigation which uncovered compelling new evidence that Jill Dando was murdered by a convicted Serbian assassin and an exclusive report on how British mercenaries were fighting for Vladimir Putin in Ukraine.
It is sign of the Mirror’s great writing and reporting that we overtook Mail Online to become the UK’s third biggest newsbrand in June, according to Press Gazette’s latest ranking.