The Sun
The Sun
Blending agenda-setting scoops, big opinions and powerful campaigns, The Sun is a 24/7 multi-platform global newsbrand standing up for our readers, giving them a voice through our powerful campaigns, as well as entertaining them and helping them to understand the news everyday.
The Sun's YouTube channel has over four million subscribers, and is the biggest publisher channel in the UK. In the last twelve months, the channel has had over 1.5 billion views with over 30 million hours of content consumed. The channel is also one of the biggest for average views per video, beating out American channels such as ABC, MSNBC and Fox.
Helped by our award-winning original video coverage from Ukraine's frontline uncovering war crimes and explainers which has been viewed over 30million times showing The Sun's ability to produce highly engaging, entertaining and hard hitting content enabling us to build new, loyal digital audiences. Our hard-hitting video journalism from reporters on front line also shines a light on what's really going on in the region, helping audiences to decipher what is real or not in a period of mis-information.
The Sun is best news provider for Royal stories with extensive coverage of the King’s coronation and scoops including the news Harry and Meghan would leave their UK home, confirmed in a statement by the pair which led bulletins and front pages the world over, and helped us increase our numbers for March.
Our showbiz team lit the torch-paper for one of the biggest showbiz stories of the decade - Holly and Phil. We started it all by revealing that Holly and Phil were no longer speaking, leading to every other newsbrand trying to get ahead of our story-telling.
We broke stories online ahead of the paper to beat our rivals, including the news that Phillip was to be sacked by ITV and, despite leading the charge on the story, got the first filmed interview with Phillip Schofield.
The astonishing 90-minute filmed interview was clipped up to create multiple news stories including the broadcaster confirming the accuracy of our reports, delivering more revelations, apologising but insisting he was not a “groomer.”
The interview was watched by more than 2.6million people, followed up by news outlets across the UK, as well as clips going viral on Tik Tok. Our scoops have included Nadhim Zahawi’s tax affairs leading to national news stories for weeks until his eventual resignation, Gary Glitter’s release from prison and subsequent return to prison following exclusive pictures showing him breaking the conditions of his bail, HS2 going off the rails. We also broke national news stories beating our rivals including the news that alleged sex offender Mason Greenwood charges would be dropped and later that he was to be a dad.