The Sun

In the last two years, we at Sun Online have driven up the quality and diversity of our digital offering, and the scale and value of our readership. We have driven record on-platform audiences, record reader loyalty and engagement, record video views, record yields and revenues, with Sun digital ad revenues overtaking print for the first time, and now we are the fastest-growing news site in the US (per SimilarWeb).

Through relentless collaboration between our editorial, audience, data and technology teams, we are able to reach bigger audiences, and present our stories more comprehensively and innovatively, than ever before. Our US Sun operation has turbocharged the Sun Online brand in the last 18 months, proving the global appeal of Sun stories and future-proofing our operation. Driving up to 250 million pageviews a month in the US, 240% YoY growth, our high-yield, brand-safe, specialist-led content is now delivering significant scale and profit. Supporting our great journalism is a first-rate, constantly-developing digital infrastructure. In the last year, we have restructured our homepage and live-blog functionality to better promote our biggest stories, driving direct traffic and repeat visits, and, with our experimentation team, revolutionised our site performance and recirculation mechanics to drive longer and more valuable visits. We built a new data-led personalisation solution to deliver better UX for readers and higher revenues and recirc for Sun Online. At the heart of this digital transformation, we have never strayed from the central principles of The Sun: informing, entertaining and campaigning with the currency of brilliant stories. Our exclusive Matt Hancock affair story in June 2021 was a Sun classic - agenda-setting, sensational - taken to a new level by its digital treatment. A huge splash, dozens of follow-ups and explainers, round-the-clock live-blog and social coverage, our most-read digital story of all time, and millions of views of the video that readers couldn’t help but watch. Our Defence Editor Jerome Starkey’s award-winning, multimedia coverage from Ukraine’s frontline this year demonstrated The Sun’s commitment to fearless, exclusive journalism, bringing new audiences to our digital properties, as well as showing the horrors of war. Our multi-award-winning Jabs Army campaign last year, aligning print, digital and social channels to deliver 50,000 ‘Steward Volunteers’ to help run pop-up vaccination centres across the UK, was praised by the NHS, the government and the royal family. More recently, The Sun’s Chris Pincher exclusive in June, which led to Boris Johnson’s resignation a week later, was broken online by rising-star political reporter Noa Hoffman within hours of the initial tip-off. And historic moments such as The Queen’s death in September proved Sun Online’s place as a news destination, with more people than ever coming directly to the site for the latest live coverage and video. With The Sun remaining the UK’s biggest digital newsbrand, across every demographic (per Ipsos), and with our tailored, data-led platform strategies delivering readers a better experience than ever, we have proven ourselves to be the home for exclusive, original, live and comprehensive journalism.