The Sun


The Sun's Give It Back Campaign - Sparked by fact that only 4% of families with disabled children reported getting the support they needed. The Sun partnered with the Disabled Children’s Partnership, highlighting the £573m funding gap for disabled children and urging Government to address this, giving a voice to unheard parents.

Their persistent campaigning saw councils receiving an extra £30m to create 10,000 additional respite places for children with disabilities.

Fabulous Magazine Menopause Matters - Bringing together celebrities and powerful stakeholders to get behind three aims: - Free HRT on the NHS for everyone. - Employers to put menopause support at the heart of workplace policies. - Bust taboos and help women thrive in menopause. And it worked! Just weeks - and more than 50 articles later - the government responded to pressure and backed a "menopause revolution" pledging to cut the cost of repeat HRT prescriptions to just £18.50 a year - a saving of up to £205

Anti-racism - On the eve of the Euros, The Sun ran a front page with a letter to all the England players pledging support and asking fans to cheer and not boo when they took the knee, and as the tournament progressed The Sun continued to support Raheem and the team with headlines such as 'Magic Boots of England'. After the horrific abuse directed at the four black players who took the penalties, The Sun ran the 'We've Got Your Back' front page standing up for our England heroes against racism. The Sun also dedicated coverage to Black Lives Matter campaign with the annual Time For Change panel, engaging a range of voices from the black community from Anthony Joshua to Mercy Muroki and Trevor Phillips. The Sun was also the first tabloid to commission a series to celebrate Black History Month asking high profile figures such as Lewis Hamilton to talk about their black heroes. We also supported Thierry Henry's social media blackout calling out platforms for allowing racism to spread. Diversity in newsroom * Appointed Dom Carter, EVP The Sun. Fleet Street's first black executive. * More female execs than at any time in paper's history * Created new apprenticeship programme to help towards target of 20% ethnic minority representation. 19 apprentices hired so far including Sun's first black female photographers, first black female sports reporter and first mixed-race female sports reporter. All apprentices from ethnic minority, socially / economically disadvantaged or disabled backgrounds. * First newspaper to participate in Government's Kickstart scheme, offered 12 unemployed young people six-month paid internships. Scheme continuing programme self-funded * Created partnerships with Universities of Leeds, Sunderland, Brighton, Glasgow Clyde and Caledonia to offer 50+ students work experience with paid travel and accommodation * Created work experience partnership with BCOMS offering masterclasses in London, Birmingham and Manchester * The Sun was chief sponsor of first-ever Disability Journalism Forum * Staff trained in reporting on race, unconscious bias and building inclusive teams * Sun has developed new style guide with multiple charity partners as was first news organisation to drop acronym BAME